Observatory the Opticians in Beccles is a locally owned, independent optician, known for our five-star customer service and our wide range of fashionable frames. We won the prestigious Optician Award for the UK’s Best Independent Optician in 2014 and our practice in Southwold won the same award in 2016, making us the only optician in the UK to win this award twice! We were also shortlisted for Best Fashion Practice in 2021. We do everything we can to make your visit a positive and happy experience. We love to support our community - so much so we won the EADT Business Award in 2017 for Community Involvement. Our eye tests are relaxed, with lots of time to ask questions. We can offer you expert advice in a peaceful, safe and friendly environment (see our Google Reviews!). We have the latest technology available including an Optical Coherence Tomographer (OCT), which is like an MRI for your eyes and can detect changes years before you notice any symptoms. We specialise in varifocals. Observatory also offer audiology services including free hearing tests, ear wax removal and hearing aids. Being an independent optician means that we are not tied to any specific brands. We visit the London, Paris and Milan optical trade shows every year to keep on top of the latest trends and hand-edit the frames that we think our customers will love, mixing our collection with an emphasis on fashion and quality at all price points.       Come in and see for yourself! We stock MOSCOT, Tom Ford, Face a Face, Silhouette, WOOW, Oliver Peoples, Paul Smith, Ray-Ban, Oakley, Maui Jim, Superdry, and more. We also stock a wide range of affordable brands. We are an NHS optician, so eye tests are free for those over 60 years old. We have automatic double doors capable of welcoming wheelchairs and pushchairs with ease, and a spacious and comfortable practice. If you are looking for an optician in Beccles that takes customer service seriously and where you will feel listened to and appreciated, we would be very happy to welcome you.