Win new windows and doors for your local community institution - with Ideal Choice Home Improvements

Starting out as a small business in Needham Market in 2015, Ideal Choice Home Improvements has quickly grown to become one of our region’s most prominent home improvement companies.

From a small team of just six based at one site the company now employs around 50 members of staff based at one of their two sites in Norfolk and Suffolk. And now they are giving back to the community by offering free windows and doors to a local organisation voted on by our dear readers at Community News. Check out the end of the article to vote on the institution of your choice.

Two years ago the business started out by doing small jobs such as cleaning gutters and roofs as well as replacing the occasional window or door. However, the team soon established an excellent reputation for being honest and reliable and the requests for larger jobs became more and more frequent. Manager, Kassim Leonard, puts it simply, “growth came from being good at what we do and new customers found us by word of mouth”.

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Over time Ideal Choice Home Improvements expanded so they opened new sites and factories to cater for the growing demand. They now have sites in Ipswich and Rackheath (Norwich).  From here the team are able to offer their superb service to the whole of Norfolk and Suffolk.

The business model here is simple. Supply and fit top quality products whilst always offering the best possible customer service and value for money. You won’t hear an advert for Ideal Choice on the radio, nor will you see them advertising on the television or in every magazine in the area.   This is because the team are keen to keep overheads and costs low meaning they can keep the end cost to the consumer to a minimum. They are so confident of the value they offer that Ideal Choice will price match a genuine like for like quote.

However, a competitive price doesn’t mean compromising on quality. Ideal Choice install ‘A’ rated windows and doors which come complete with a Homepro insurance backed guarantee. There are also superbly energy efficient meaning customers usually see a reduction in their heating bill which is not only good for the bank balance but also for the environment. All products the team supply and install fall in to the same level of quality and this is something that will never be compromised.

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Windows, doors, flat-roofs, conservatories, fascia boards, guttering, you name it, if it is to do with making your home more secure or energy efficient the team at Ideal Choice Home Improvements can help.

Good service and competitive prices might lead you to thinking all their products are manufactured abroad and imported in bulk. No. All products, whether it is a window, door or roof lining are manufactured here in the UK and as close to East Anglia as possible. Supporting local businesses and the local economy and community is important to Kassim and his team.

Ideal Choice is a family run business and the whole team share the same ethos, you are left in no doubt that only the best will do. The 50 staff include employed fitting teams, this work is never sub-contracted so customers know they are dealing with the same business from start to finish. In fact, all jobs have a dedicated Installation Manager who will always available on the end of the phone should clients have any queries.

The amount of repeat and regular customers the team has is testament to the friendly and personal approach, not to mention the quality of the product and the value for money. Ideal Choice do not offer any finance packages, they only deal in cash, this might mean that not everyone can afford to get their whole house of replacement windows done at once. This is not a problem, the team often do larger projects in stages breaking the cost down in to smaller installments. The client gets a full house of top of the range replacement windows but without the immediate cash flow issues or increased household debt that might otherwise prove prohibitive.

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This is not your typical home improvement business, or any business for that matter. The site in Ipswich includes a charity shop set up by two of Kassim’s colleagues, Martin and David. Martin is ex-military and wanted to help homeless veterans, raising money by any means to buy clothes and food before heading out to the streets and see who they could help. This evolved over time and they know have their own charity shop based at the Ipswich site. The shop is called 100% Charity as it is run by volunteers and exists solely on donations of goods and money from the public. Since opening less than two years ago the charity has raised around £20,000 and in so doing has enabled Martin, David and the whole team of volunteers to help many people in great need.

Ideal Choice is a local company using local suppliers where ever possible and employing local people. In two years they have grown from a small outfit to a large company and this has been done purely on recommendations and word of mouth. Now, the team would like to give something back to the community to say thank you for supporting them and using them over the last couple of years.

To that end, Ideal Choice Home Improvements would like you, the community, to vote for a community project to receive free windows and doors. It couldn’t be easier. Get in touch with us at the Community News by filling in the form to place your vote. It can be anything from a village hall or scout hut to your local football pavilion, nursery or community centre. Just click on the link and fill in the blank bits!

The idea here is simple. If you know somewhere that would benefit from being fully fitted with top of the range windows and doors free of charge let us know. Then encourage your community to get behind the project and get their vote in. Your voice WILL be heard! Once we have a winner this will be announced and the team at Ideal Choice will get in touch to arrange measurements, surveys and installation dates. Then keep an eye out and check your local Community News for progress reports and, of course, the mandatory cheesy photos of the team at the winning venue once the job has been completed. Good Luck and get voting!

Click here to vote!

For any further information on Ideal Choice Home Improvements and what they can do for your home please call one of the team on 01603 519965 or visit